CASE STUDY
Socio-Emotional Learning Platform
A startup organization focused on socio-emotional learning. Their mission is to eliminate and alleviate barriers that prevent people from maximizing their potential.
Problem
This startup has a large social media following, viral affirmation content, and a children’s book. The company struggles with launching a scalable B2C model and wanted to pivot their business model to be B2B, pivoting its customer base to school districts for elementary education. According to a survey conducted by the Collaborative for Academic, Social, and Emotional Learning (CASEL), 34% of school districts in the United States include social-emotional learning (SEL) in their curriculum, which may include the use of positive affirmations. The same survey found that 93% of teachers believe that social-emotional learning is important for their students' success in school and beyond.
Solution
AtkCo used design thinking with feedback from customers to iterate on product ideas. We launched a learning platform as a scalable product solution to serve school districts globally. This allowed for the company to convert their global community to subscribers,increase accessibility, develop personalization, and have clear analytics showing impact.
Our Frameworks
Agile Project Management
GITHUB
Amazon Web Service
IMPACT METRICS
10x Invesment Deal
Closed with AtkCo
APPROACH
This organization has a significant following and gets sporadic social media growth but no sustainable and profitable business plan and model to generate funds.
To provide both business transformation coaching as well as technology practices to enable them have a viable business model at the launch of their business.
